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Brand Story—Macao Original Fashion ExhibitionI

Brand Story—Macao Original Fashion ExhibitionI

Introduction

Story is the soul of a brand because it gives the brand a life of its own. Behind every piece of creation, there always lies a touching story of how the designer create the products. Through a splash of color, a stitch of hem, or an accentuating accessory, the brands move the public with its fascinating stories while the customers by selecting the products can feel a sense of proud and is touched by the courage of the designers. With the development of the cultural creative industries, many Macao fashion labels of diverse design styles sprung up in Macao. Therefore, Macao Fashion Gallery organizes a “Brand Story—Macao Original Fashion Exhibition”, providing an opportunity for local fashion labels to showcase their products.  

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Brand Story – Pop-up Shop

Brand Story – Pop-up Shop

To support the “Brand Story – Macao Original Fashion Exhibition”, Macao Fashion Gallery has especially created the “Brand Story – Pop-up Shop” to sell the designed-in-Macao products by the six local fashion labels showcased at the event. They are, MACON, JADE.L, SOUL, Worker Playground, ZICS, and Salut ça va?. Macao Fashion Gallery hopes that with such a sales platform, more business opportunities can be developed for local fashion brands, so as to increase their exposure and promote Macao original designs.  

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