2021Brand Story—Macao Original Fashion Exhibition VIII

Introduction

Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.

In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.

The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.

The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.

Brand introduction：C/W COLLECTIVE

C/W COLLECTIVE is an independent fashion brand in Macao. Adopting an avant-garde and deconstructive design style, it uses a mixture of different fabrics to produce unique and diverse garments with multiple ways to wear.

Brand designer：Connie Wong

Connie Wong is a Macao fashion designer and visual merchandiser. She graduated from the CPTTM’s “Diploma Programme in Fashion Design and Manufacture” in 2013 and was subsequently invited to join the “CPTTM Fashion Incubation Programme (MaConsef)”, where she was responsible for designing womenswear. She graduated with a Bachelor of Arts in Design (Spatial and Exhibition Design) from the Macao Polytechnic Institute in 2014 and once held a fashion exhibition (Our “Belle Époque”–Exhibition of Macao Fashion Design) at the Ox Warehouse. She was also the selected recipient of the “Subsidy Programme for Fashion Design on Sample Making” launched by the Cultural Affairs Bureau of the Macao Special Administrative Region Government.

Exhibition theme — URBAN UNIFORMATION

This collection is based on an avant-garde and high-end fashion style. Using deconstructivism as a design element, the brand produces garments by deconstructing and integrating fabrics of different patterns and textures. The concept of the collection is diverse and wearable garments, which can match different looks and allow multiple ways to wear.

Macao Fashion Gallery

Exhibition Date：25/11-31/12/2021

Opening hours: 10am – 8pm (closed on Mondays, open on public holidays)

Venue: Rua de S. Roque, No. 47, Macao

Enquiries: (853) 2835 3341 (during office hours)

Website: www.macaofashiongallery.com