Brand Story—Macao Original Fashion ExhibitionII
Introduction
Story is the soul of a brand because it gives the brand a life of its own. Behind every piece of creation, there always lies a touching story of how the designer create the products. Through a splash of color, a stitch of hem, or an accentuating accessory, the brands move the public with its fascinating stories while the customers by selecting the products can feel a sense of proud and is touched by the courage of the designers. With the development of the cultural creative industries, many Macao fashion labels of diverse design styles sprung up in Macao. Therefore, Macao Fashion Gallery organizes a “Brand Story—Macao Original Fashion Exhibition”, providing an opportunity for local fashion labels to showcase their products.
Through open call and selection by the adjudicating panel, six local fashion labels are selected to participate in this exhibition, including: MACON, JADE.L, SOUL,Worker Playground, ZICS, and Salut ça va?. The designers will design their own display area at the Macao Fashion Gallery, showing their collections in their own creative settings. By integrating fashion art and interior design, the designers can fully illuminate their brand image and their distinctive characters. Each label deploys a different set of style and elements, such as hand-paint, logo, motorcycle, minimalistic, lines, and romance, to present their collection, turning the venue into a theatre of story-telling which allow the audience to savor the narratives behind the stories.
The exhibition will be held in three phases, featuring two fashion labels at every phase. MACON with its casual youthful artsy wears and JADE.L with its gender-neutral style will be the first on display. It will be followed by SOUL’s minimalistic fashion and Worker Playground’s rugged casuals. The finale will feature the black and white aesthetics of ZICS and the romanticism of Salut ça va?. Some selected items will be on sales at the exhibition.
Brand introduction：SOUL
SOUL is a womenswear fashion label created in 2016. Soul adopts black and white as its theme, using high quality fabric, professional tailoring, and 3D cutting to create an asymmetric style which articulates the distinct personality and beauty of a curvy woman. The label aims to present the intelligence and individual charms of women while maintaining quality and comfort for the wearer.
Exhibition theme：SOUL
SOUL, the theme of this collection, is created for women aged between 20 and 40. It is a collage of young people going after assertiveness, finding a way to live the real self, and embracing the feminine charm, thereby releasing their real steps. The experiences cumulate into a new vision, looking at life at a brand new perspective.
We are living in a kaleidoscopic world, materialistically abundant. In one’s life journey, urbanites always possess too many and too easy-to-get choices and frequently neglect to enrich their minds. Soul therefore decide to re-interpret black and white through this exhibition, by overlaying the colors on 3D cutting and asymmetric cutting to raise the request for something different and the desire for an enriched heart of the young women.
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Brand introduction：Worker Playground
Worker Playground was found in 2010, a fashion label that reflects the street culture of Macao. The label uses the old Macau Workers Stadium as design concept and namesake, tying into the collective memory and sentiment of Macao people. The label focuses on menswear, using variations of classic style as theme, adding Macao elements such as Macao aviation history, rock-n-roll festival, Macao specialty sport Jai Alai and hockey, as well as Macao Grand Prix in the design of the clothes. By manifesting local culture, the label aims to localize classic style clothing, making them into a style that is different from what can be found elsewhere.
Exhibition theme：Worker Playground Garage
Worker Playground is a fashion trend leading Macao label, adopting local history and culture as its theme, using them to interpret local stories from a fashion perspective. The label worked with Macao Grand Prix Organizing Committee in 2016 to create the “50th Macao Motorcycle Grand Prix” collection. Motorcycle therefore takes a leading role in this exhibition. The venue will be made into a garage that exudes an aura of masculinity and brawniness. All items are motorcycle wears, draping over cloth rack that resemble helmets and toolboxes, hoping to match the rugged style of Worker Playground.
Macao Fashion Gallery
Exhibition Date：10/6-6/8/2017
Opening hours: 10am – 8pm (closed on Mondays, open on public holidays)
Venue: Rua de S. Roque, No. 47, Macao
Enquiries: (853) 2835 3341 (during office hours)
Website: www.macaofashiongallery.com
Free admission